How to earn money through Instagram?

Instagram has become one of the most popular social media platforms, with over one billion active monthly users. It’s not just a platform to share photos and videos anymore, but it’s also an excellent way to earn money. Instagram has revolutionized the way people can make a living online by turning their passions into profitable businesses. In this article, we will discuss several ways to earn money through Instagram.

Sponsored Posts

Sponsored posts are one of the most popular ways to earn money through Instagram. It is when a brand or a company pays you to post content that promotes their products or services. These sponsored posts can range from a single photo or video to a series of posts or stories.

The first step to start earning money through sponsored posts is to build a strong Instagram following. Brands usually look for influencers with a strong following that matches their target audience. Therefore, it’s crucial to engage with your followers and create high-quality content that resonates with them.

To find sponsored post opportunities, you can use various online marketplaces and influencer marketing platforms such as Tribe, Upfluence, and HypeAuditor. Alternatively, you can pitch to brands directly by sending them a DM or an email introducing yourself and your services.

Affiliate Marketing

Affiliate marketing is another way to earn money through Instagram. It’s when you promote a product or a service and earn a commission when someone makes a purchase through your unique referral link. To be successful in affiliate marketing, you need to promote products or services that are relevant to your audience and fit your niche.

To get started with affiliate marketing on Instagram, you can sign up for affiliate programs on various platforms such as Amazon Associates, ShareASale, or ClickBank. These platforms provide you with unique affiliate links that you can use to promote products on your Instagram account.

You can create product review posts, unboxing videos, or showcase the product in action to entice your followers to make a purchase through your link. It’s essential to disclose to your followers that the post is sponsored or contains affiliate links to maintain transparency and authenticity.

Selling Products or Services

Instagram is an excellent platform to sell your products or services directly to your audience. You can use Instagram to promote your business and drive traffic to your website or e-commerce store. With the right marketing strategies, Instagram can be a valuable tool to increase your sales and grow your business.

To start selling products or services on Instagram, you need to have a business account. You can then add a Shop section to your Instagram profile and tag your products in your posts and stories. This feature enables your followers to purchase products directly from your Instagram account.

Alternatively, you can create and sell digital products such as e-books, courses, or tutorials directly on Instagram. You can create posts or stories that promote your digital product and provide a link for your followers to purchase it.

Instagram Influencer Marketing

Influencer marketing is a form of marketing where brands partner with social media influencers to promote their products or services. Instagram has become a leading platform for influencer marketing, with brands seeking out influencers with large followings and high engagement rates.

To become an Instagram influencer, you need to create a niche and a strong brand identity that resonates with your audience. You can then start collaborating with brands that fit your niche and have a similar target audience.

The key to success in influencer marketing is to maintain authenticity and transparency. You should only partner with brands that align with your values and your brand identity. It’s also crucial to disclose to your followers that the post is sponsored and provide an honest review of the product or service.

Paid Partnerships

Paid partnerships are another way to earn money through Instagram. It’s when you partner with other Instagram users to create paid content together and share the earnings. This partnership can range from creating sponsored posts or stories together to collaborating on a product or service.

To find paid partnership opportunities, you can join various influencer marketing platforms such as AspireIQ, Trend, and SocialPubli. These platforms connect you with other Instagram users and brands looking for partnerships.

Alternatively, you can reach out to other Instagram users directly and pitch your collaboration idea. You should ensure that the collaboration aligns with both your and the other user’s brand identity and audience.

Example of how one can earn money through Instagram

Sarah is a food blogger who has a strong following on Instagram. She has 50,000 followers, and her niche is healthy and plant-based recipes. Here are some ways that Sarah can earn money through Instagram:

  1. Sponsored posts: A healthy snack company reaches out to Sarah and offers to pay her Rs. 1500 to create a sponsored post that promotes their product. Sarah creates an Instagram post featuring the snack, tags the company, and discloses that it’s a sponsored post.
  2. Affiliate marketing: Sarah signs up for an affiliate program with a kitchen appliance company that sells blenders. She creates a post that features a smoothie recipe and the blender, with a swipe-up link to purchase the blender. For every blender sold through her link, Sarah earns a 10% commission.
  3. Selling products: Sarah creates an e-book of her best healthy and plant-based recipes and promotes it on Instagram. She creates a post with a swipe-up link to purchase the e-book for Rs.150. She sells 500 copies, earning Rs.50,000 in total.
  4. Influencer marketing: A plant-based food company reaches out to Sarah and offers to pay her Rs.10,000 to promote their products in a series of Instagram stories. Sarah creates a story showcasing the company’s products and their benefits, while disclosing that it’s a sponsored post.
  5. Paid partnerships: Sarah partners with another food blogger who has a similar following and niche. They create a paid partnership where they each create a recipe using a specific ingredient and promote it on their Instagram accounts. They split the earnings from the partnership, earning Rs.10,000 each.

This is just an example of how someone might earn money through Instagram. The amount of money earned can vary greatly depending on the size of the following, the niche, and the types of partnerships and collaborations.

What are the best niche for making money through Instagram?

The best niche for Instagram marketing depends on your interests, expertise, and target audience. However, some of the most popular niches for Instagram marketing include:

  1. Fashion and beauty: This niche is highly visual and can be a great fit for those who enjoy styling, makeup, and fashion trends. Brands in this niche often partner with fashion bloggers and influencers to promote their products.
  2. Health and wellness: This niche is focused on promoting a healthy lifestyle, including fitness, nutrition, mental health, and self-care. Influencers in this niche often promote workout programs, supplements, and healthy food products.
  3. Travel: This niche involves showcasing beautiful destinations, travel tips, and local cultures. Travel bloggers and influencers often partner with hotels, tour companies, and airlines to promote their services.
  4. Food and beverage: This niche focuses on creating and sharing recipes, food trends, and reviews of local restaurants. Influencers in this niche often partner with food and beverage brands to promote their products.
  5. Personal development: This niche is centered around self-improvement, productivity, and achieving personal goals. Influencers in this niche often promote courses, coaching services, and books.

While these niches are popular, it’s essential to choose a niche that aligns with your interests, expertise, and target audience. Building an engaged following on Instagram requires consistency, authenticity, and providing value to your audience. By choosing a niche that you are passionate about, you can create high-quality content that resonates with your followers and grows your following.

Here are some additional niches that you can consider for Instagram marketing:

  1. Pets: This niche is centered around pet-related content, including cute and funny animal videos and photos, pet care tips, and product recommendations. Pet influencers often partner with pet food companies, grooming products, and accessories.
  2. Photography: This niche focuses on showcasing high-quality and visually stunning photos. Influencers in this niche often partner with camera and editing software companies to promote their products.
  3. Art and design: This niche includes artists, illustrators, graphic designers, and other creatives who showcase their work on Instagram. Influencers in this niche often partner with art supply companies and online marketplaces to sell their artwork.
  4. Parenting: This niche is centered around providing parenting advice, tips, and product recommendations for new parents. Influencers in this niche often partner with baby product companies and parenting resources.
  5. Personal finance: This niche focuses on providing advice and tips for managing personal finances, including budgeting, investing, and debt management. Influencers in this niche often partner with financial services and investment companies.

When choosing a niche for Instagram marketing, it’s crucial to research your competition, understand your audience, and create unique and high-quality content that sets you apart. By choosing a niche that you are passionate about and that aligns with your values and expertise, you can build a loyal following and create profitable partnerships and collaborations.

what is the average amount Instagram influencer earns in India?

The average amount that an Instagram influencer earns in India can vary widely depending on a variety of factors such as their niche, follower count, engagement rate, and the type of content they create. However, according to some industry reports, the average cost per sponsored post for Indian influencers with 50,000 to 100,000 followers can range from INR 5,000 to INR 10,000 (approximately $70 to $140 USD) per post.

Influencers with over 100,000 followers can earn higher amounts per post, with some earning up to INR 1 lakh (approximately $1,400 USD) per post or more. However, it’s important to note that the amount an influencer earns can depend on several factors, including the specific brand, the scope of the campaign, and the level of involvement required.

It’s also important to note that influencer marketing is a dynamic industry, and the rates can change over time. These estimates are intended to provide a general idea of the earning potential for influencers on Instagram in India. Ultimately, the amount that an influencer earns on Instagram depends on their negotiation skills, level of professionalism, and the value they bring to their brand partnerships.

How to start Instagram account that earns you money?

Starting an Instagram account that earns you money requires time, effort, and a strategic approach. Here are some steps you can follow to start an Instagram account that earns you money:

  1. Choose a niche: Choose a niche that you are passionate about and that aligns with your interests and expertise. This will help you create content that resonates with your followers and attracts brands and companies that want to partner with you.
  2. Create a high-quality profile: Your Instagram profile is the first thing that potential followers and brand partners will see, so it’s essential to create a profile that reflects your brand and message. This includes choosing a profile picture, creating a bio that describes your niche, and adding a link to your website or blog.
  3. Post high-quality content: Consistently post high-quality content that resonates with your followers and provides value to them. This can include photos, videos, and Instagram Stories that showcase your niche and expertise.
  4. Grow your following: Grow your following by engaging with your followers, using relevant hashtags, and collaborating with other influencers in your niche. The more followers you have, the more brands and companies will want to work with you.
  5. Monetize your account: Once you have built a significant following, you can monetize your account by partnering with brands and companies that align with your niche and values. This can include sponsored posts, affiliate marketing, and creating and selling your own products or services.

It’s important to remember that building an Instagram account that earns you money takes time and effort. It’s essential to be consistent, authentic, and provide value to your followers. By following these steps, you can create a successful Instagram account that not only earns you money but also provides a platform to share your message and passion with the world.

Why choose Instagram to make money?

Instagram can be a lucrative platform for making money due to its large user base and highly visual nature, which makes it ideal for promoting products and services through influencer marketing, sponsored posts, and advertising. Additionally, Instagram’s features such as shoppable posts and Instagram Reels can help businesses increase sales and brand awareness. However, it’s important to note that building a successful Instagram presence takes time, effort, and a strong strategy.

What should be the frequency of posting on Instagram?

The optimal frequency of posting on Instagram depends on several factors, such as your audience, your goals, and the type of content you’re sharing. However, as a general guideline, it’s recommended to post at least once a day to maintain a consistent presence and keep your audience engaged. If you’re able to create high-quality content and have the resources to post more frequently, you may want to consider posting two or three times per day. It’s also important to monitor your engagement metrics to see how your audience is responding to your posts and adjust your posting frequency as needed.

How much time it take to make money through Instagram?

There is no fixed timeline for making money through Instagram as it depends on various factors such as the size and engagement of your audience, the type of content you create, the niche you focus on, and your ability to monetize your platform. Some people may start earning within a few months, while others may take years to establish a profitable presence. It’s important to focus on creating high-quality content, building a loyal following, and exploring different monetization options to increase your chances of earning from Instagram.

Is the income from Instagram is taxable in India?

Yes, the income earned through Instagram is taxable in India. Any income, whether earned through traditional employment or self-employment activities such as influencer marketing or social media content creation, is subject to taxation as per the Income Tax Act of India. If you are an influencer or content creator earning income from Instagram, you are required to pay taxes on the income earned and file income tax returns accordingly. It’s important to consult a qualified tax professional to understand your tax obligations and ensure compliance with the tax laws in India.

Instagram accounts that makes money in India

There are many Instagram accounts in India that are earning money through various means. Here are some examples of popular Indian Instagram accounts that are making money:

  1. Virat Kohli (@virat.kohli) – Indian cricketer and one of the most popular celebrities on Instagram in India, with an estimated earning of over $1 million per post.
  2. Bhuvan Bam (@bhuvan.bam22) – Comedian and YouTuber who has also gained immense popularity on Instagram. He earns money through brand collaborations, promotions and sponsored posts.
  3. Dolly Singh (@dollysingh) – Stand-up comedian and content creator who has amassed a large following on Instagram. She earns money through brand collaborations and sponsored posts.
  4. Malini Agarwal (@maliniagarwal) – Founder of MissMalini Entertainment, a popular Bollywood and lifestyle blog. She earns money through brand collaborations, sponsored posts, and advertising on her blog.
  5. Masoom Minawala (@masoomminawala) – Fashion and lifestyle influencer who has collaborated with several top brands and runs her own fashion and lifestyle e-commerce store.

Please note that these are just a few examples and there are many other Indian Instagram accounts that are making money through various means such as sponsored posts, affiliate marketing, brand collaborations, and more.


Instagram has opened up numerous opportunities for people to earn money and build profitable businesses online. However, it’s crucial to remember that building a successful Instagram account takes time and effort. You need to create high-quality content that resonates with your audience, engage with your followers, and maintain authenticity and transparency.

To earn money through Instagram, you can choose from various methods such as sponsored posts, affiliate marketing, selling products or services, influencer marketing, and paid partnerships. It’s essential to choose the method that best fits your niche and audience and ensures that you maintain transparency and authenticity in all your posts and collaborations. With the right strategies, Instagram can be an excellent tool to turn your passions into profitable businesses.

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